Our goal at 12 Benefits™ is to help hairstylists improve their craft of hairdressing. The 12 Benefits™ founders have nearly 60 years of combined experience in the hair and beauty industry, including product development, product manufacturing, and sales and marketing. We are committed to providing stylists and consumers with innovative, value driven products that promote and maintain beautiful, healthy hair. And, we love what we do!
Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. We continue to shape the future by staying one step ahead of technology, by taking imaginative leaps to give our customers what we think they want, but what they never thought possible
An unfaltering commitment to understand and serve men's grooming needs has always been a core objective of American Crew. To partner with the professional salon industry to help grow the men's business to establish ourselves as the standard in marketing and merchandising to men to lead in men's fashion and grooming to bring unparalleled technical information to the salon community to continue to research and develop the highest quality grooming products for men.
For more than 77 years, Andis has produced the finest quality clippers and trimmers for the barber and beauty industry to assure the highest level of professional results. From heavy duty motor clippers to lightweight adjustable blade models, cordless models to ear trimmers, quiet.operating Andis clippers handle the whole grooming job. Professionals rely on the quality and design of Andis clippers, trimmers and blades.
Andre Salon Apparel
Andre Salon Apparel is the most versatile, comfortable coverage for stylists and clients in many flattering styles, fabrics and colors.
At Backscratchers, we work to research, develop and provide the highest quality products including: Glass Glaze, Fiberglass and Silk Wrap System; Accelawrap Fast Brush On System; Extreme Powder Glaze; Acrylic Dip System; Salon Aseptic; Control System; SeptiFile; Sanitizable File System; Heavenly Soles; Pedicure SystemWe pride ourselves on the personal service we give our customers and never hesitate to go that extra mile to meet each individual need as quickly as we are notified.
Belvedere has been providing the highest quality products and services to the salon industry for seventy years. We are focused on serving one market: the salon industry. Innovation, high fashion and ergonomics are the key ingredients that make all Belvedere products the finest available. Visit one of our many Distributors or Showrooms and ask for the best . . . your salon deserves it . . . ask for Belvedere.
For over 50 years, Betty Dain Creations, Inc. has been designing and manufacturing products for the beauty industry. We listen, we create and we execute for success. Our experienced team allows us to offer you the finest selection of merchandise available including salon & spa apparel, shears, brushes, cosmetic and haircolor accessories. We're constantly improving products by staying in tune to the latest fashions, colors, fabrics, packaging and promotions.
Bio Ionic's salon-only, professional-use products contain Nanolonic™ Complex (a blend of natural-occurring minerals) that emits Natural Negative Ions in to the hair. Nanolonic™ Complex is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance.
Bioelements Skin Care
Since 1991, skin care specialists have been using our highly individualized formulas to treat the skin, target complexion concerns and discourage skin aging. And, unlike ordinary skin care, each Bioelements product is a professionally created treatment designed to make a major difference in the appearance of your skin.
Discover professional haircare with a therapeutic vision. A collection of therapies fusing Matrix science with customized natural ingredients for a rejuvenating salon experience.
Innovative design, ergonomic comfort, and performance all came together to create Centrix shears.
Clean & Easy
In the world of professional hair removal, clean+easy is synonymous with innovation. Our patented roll.on systems are used in salons and spas worldwide and are proven to be most efficient and economical waxing systems available. Established as the leading manufacturer of high quality waxing products and treatment lotions, hair removal has never been so clean & easy!
Creative Nail Design
CND Rooted in science. Dedicated to beauty. Whether fingers or toes, nails are fashion, the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world's top designers on runways from New York to Paris, Milan to Dubai.
Cricket continues to pioneer and market compelling tools for hairstylists. Cricket was the first company to introduce "Static Free" brushes, high end round brushes such as Technique (still the #1 round brush in the salon industry), Silkombs, Boar Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket also developed a high quality line of apparel that featured "high fashion" and trendy patterns as well as everyday capes, cover.ups, and aprons in the haircutting, waterproof, and all purpose categories.
In 1981 Dennis Bernard worked with his dad to develop a new innovative product which would change the course of hair color services within the beauty industry. Using the Jheri Redding methods of oils as conditioners, exact measurements were configured to develop and speed up hair color services to under 15 minutes (including super resistant) while super conditioning and eliminating fadeout associated with hair color services. In 1999 the company repackaged the product and changed the name to "TCA" The Color Accelerator. Dennis Bernard's "TCA" is now sold thru master distributors in over 40 countries and recognized as the staple in the accelerator category by all United States distributors.
Diane by Fromm
Everyday products for the All-American girl, Diane®essentials have been a staple in the industry for decades. A full range of products ensures amazing styling results. Thermal round brushes for the perfect blow-out, ceramic self-grip thermal rollers for soft beach waves, French hair pins for the just-so updo—Diane has it all to get the hottest looks in beauty.
The Dina Meri Company offers a full line of salon professional equipment and accessories including trolleys, color carts, chairs, stools, manicure or pedicure units and many other professional items. Dina Meri designs and manufactures its own products in house, using the latest technology and material available and is a leader in the professional beauty industry for the production of private logo items.
Fairy Tales Hair Care
Fairy Tales Hair Care was created over 20 years ago in the Fairy Tales Salon in Hewlett, NY. For years, parents would ask the stylists what were these products that made their children’s hair so soft and manageable. But our stylists just smiled and said it was our secret recipe! The Fairy Tales Hair Care line was launched nationally in 1999 with great success! Within one week of our launch, Rosie O’ Donnell was showing off her bottle of Rosemary Repel Shampoo on her talk show. We were a hit! Parents and kids love these natural products loaded with organic herbs to cleanse, condition style and most importantly, help repel hair lice.
Fake Bake gets # 1 Rating as the "Best Self Tanner" to hit the salon shelves! Not to Mention Numerous Celebrities Sending out their Make up Artist to Keep Them in Supply!
"I began Farouk Systems based on a mission and a dream. My mission and dream was to provide my fellow hair artists with a safer workplace environment . free of harsh chemicals, advanced knowledge through education and new professional only systems that could not be duplicated at home. This is why Farouk Systems' mission statement has always been and still is: Environment, Education, & Ethics." Farouk Shami . Founder, Chairman of the Board
Our philosophy is to empower professional hairdressers with the most technologically advanced products in the industry so they can realize their artistic visions in the most effective way. The word “heat” in our corporate name refers to the fact that FHI HEAT offers the widest temperature range and heat retention capabilities in the market. We believe in “healthy” heat – which is the integration between the power of heat and the highest grade materials and technological capability to allow our tools to optimally preserve and benefit the health of the clients’ hair over time.
Footlogix is the world’s first and only PEDICEUTICAL® Mousse Foot Care line made with pharmaceutical-grade ingredients. Unique, groundbreaking Dermal Infusion Technology®, along with its scientific formulation, enables active ingredients to penetrate faster and deeper into troubled skin of the feet. With results seen in a mere few days, from eliminating simple dryness to addressing more severe conditions resulting from Diabetes, Footlogix has been clinically proven to perform. Trusted by millions of feet in over 30 countries, Footlogix Pediceuticals® have provided the healing solutions demanded by renowned professionals and their clients around the globe!
Since 1907, Fromm International has been a quality marketer of sundry products to the professional barber and beauty industry. We began as Illinois Razor Strop Company, selling razor strops and straight razors to barbers. Over the years, innovation and diversity galvanized Fromm into the number one source of haircutting shears in the United States. But our commitment is the same as it was nearly 100 years ago: provide professional hair stylists with exceptional tools to make their jobs easier and their clients look and feel great.
Graham Professional Beauty provides sundry products that promote sanitation, saves time and provide solutions for the professional beauty industry. Product categories include neck strips, professional towels, beauty coil, gloves, nail products, end papers, skin care and waxing products.
Helen of Troy
Helen of Troy Limited (NASDAQ:HELE) has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand.name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, women's shavers, mirrors, hot air brushes, and paraffin baths, as well as comfort products such as massage cushions, footbaths and body massagers.
Hempz Body care
All Hempz products contain Pure Organic Hemp Seed Oil, one of nature's richest sources of Essential Fatty Acids (EFAs), nutrients and vitamins that protect and condition the skin. Every product is formulated to heal and renew skin and reduce fine lines and wrinkles. Hemp Seeds are rich in Vitamins E, C, B1, B2, B3 and B6. They contain about 25% protein, 30% carbohydrates, 15% nutrients, 15% key minerals and 15% fiber. Hemp is one of the best sources of Essential Fatty Acids (EFAs), with a perfect 3:1 ratio of Omega-3 and Omega-6 Linoleic Acids, and contains 9 Key Amino Acids.
#1 selling iron in the industry. Hot Tools Curling Irons were the first irons in the industry to use an electronic heating system for fast heatup and heat restoration. Our Specialty Irons provide stylists with the right tool to create a wide variety of special curl types that are popular in today's hair fashions, along with select flat irons for straight sleek looks.
Innovative Styling Options (ISO), an exclusive professional salon division acquired in 1996 by Zotos International, Inc., has earned a reputation as the preeminent leader in the texture industry with advanced waving technology and prescriptive-based texturizing products. Earning the respect of stylists worldwide, ISO's award-winning Option 1-2-3 and Exo waving systems have consistently won the behindthechair.com award for "Best Perm" for five years in a row.
J&D Wet Brush
For centuries, people have been tearing their hair out trying to find a better way to untangle it. But whether they brushed, picked, or combed it, they continued to snag and break their hair, making children cry and adults cry and curse. Then we invented the miraculous Wet Brush. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. There’s no pain, no tears–whether the hair is wet from the shower or dry; curly or straight; thick or fine. Finally, the tears (and curses) stopped.
Jatai International takes pride in providing innovative products to the professional beauty industry. Our focus is to find and/or develop new innovative products that enhance and expand a stylist's artistic skills. Everything we offer has a unique feature(s) that separates us from everyone else. Currently, Feather Safety Razor Company is our main manufacturer. They are world renown for their excellent surgical tools and cutlery.
The Joewell shear is the product of an evolutionary process that is unique in the world of hair cutting shears. That process began with the desire to build a pure cutting tool uncompromised by the need to appeal to a broad spectrum of stylists. It has to do with the relationship between a stylist and a shear. the two.way communication links provided by a superb cutting edge, a precise balance, and a magic fit.
From the very beginning, Joico's focus has been pure and unwavering...To help hairstylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty. This legacy was firmly established at the very beginning, when the licensed hairdresser who launched the company discovered the reparative qualities of human hair keratin protein and formulated K-Pak Reconstructor.
Nobody does it like Kaemark and you deserve it. Kaemark utilizes the finest quality of materials... high.grade industrial strength cabinetry materials, such as piano hinges and steel drawer glides. Our chairs are made of 7 ply board where most manufacturers use 5 ply. Our chairs are made with very high density foam and the heaviest steel gauge base for guaranteeing years of comfort and unmatched durability.
Kenra Professional® creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy. creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy.
King Research began 58 years ago when Maurice King, a chemist and chemistry teacher, decided to follow his entrepreneurial instincts and go into business with his wife and brother. His first effort, the now famous blue jar of Barbicide, pioneered the field of salon hygiene. Today, with Barbicide installed in the permanent collection of the National Museum of American History at the Smithsonian Institution, King Research remains the most trusted name in the industry.
Since our creation, we have been committed to providing salon professionnals with only the best in art, technique and technology. Each day, we strive to provide new development opportunities for US hairstylists through superior products, innovative marketing, advanced education and access to a worldwide network of leading hairdressers.
label.m is an award-winning, fashion-inspired, global haircare brand and the official haircare product of London Fashion Week. label.m was created in London in 2005 by Toni Mascolo, CEO, and Sacha Mascolo-Tarbuck, Global Creative Director. Their vision was to create a brand that embodied London's Brit-Cool collective of Fashion and Music. Born out of the love for creativity and passionate dedication to the craft of hairdressing, our mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world.
L’ANZA, the leader in quality, professional hair care products, is the first and only company to offer revolutionary formulations that heal the hair. Healing is truly the foundation for beautiful hair and L’ANZA is dedicated to providing products that restore health to all hair types. L’ANZA’s new generation of healing formulas deliver twice the healing power, combining time-honored natural ingredients including botanical extracts, keratin amino acids and moisturizers with the most advanced ingredients science offers.
Malibu C is a solution-driven professional hair and skin care brand based in science, not marketing hype. The core of Malibu C's Wellness Beauty Collection is a selection of customized Wellness Hair Care Remedies which are 100% vegan, cruelty-free and formulated without gluten, parabens, sulfates, preservative and fragrances, and made in Malibu C’s Wellness Labs in the United States. These patented Wellness Remedies feature Malibu C's freshly-activated crystallized vitamin complex of nature-inspired ascorbic (vitamin c) in the purest, most potent form that is freshly-activated by the user for optimum results and benefits.
Marble Products was the first to introduce Cultured Marble and Fiberglass shampoo bowls. Both delivering superior quality, style, comfort and durability. Made in the USA, where quality is imperative, when economy is essential. Available in 19 solid colors.
Through over 35 years of progressive development, Marianna has become a super.distributor of beauty products (aka sundries) to the professional beauty industry, and a manufacturer of liquid products for their own in.house lines as well as private label and contract filling. That defines Marianna Industries as the true One Stop Source of Supply for the professional beauty industry on both a national and international level. However, over the course of the last 10 years, the scope of our production and service capabilities has expanded dramatically.
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, twenty five years later, their original ideas still stand strong and Matrix is committed to the development of the salon professional
Medicool distributes exclusively or manufactures a range of products for both the Health and Beauty Industries, now offering more than 12 different styles of Electric, Rechargeable and Battery Powered Filing Systems. We provide the largest selection of Drill Bits and additional accessories to meet the needs of every Professional Nail technician.
Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature product, Moroccanoil Treatment, is the perfect foundation for hair. Complete with both styling and conditioning benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.
Norvell Sunless Tanning
Norvell’s Natural Actives Sunless Complex™ is a proprietary blend of natural ingredients combined together to optimise, build, and extend sunless tanning results like never before. Through extensive research and development, we have enhanced our skin care products with advanced active ingredients that not only revitalize and nourish the skin, but also promote the skins ability to maintain its own natural moisturisation factor.
We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. Olaplex will give you the confidence, the insurance, the ability, not to be stressed out worrying if your client's hair is going to break. You will see the difference the first time you open the foils and rinse.
OPI is renowned globally for its Nail Lacquers, with each shade created by Weiss-Fischmann based on her impeccable color forecasting, sense of style, and instinct for what women want. The brilliant, chip-resistant, professional OPI Nail Lacquer formula is available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service are subject to animal testing.
We share your passion and enthusiasm for professional grooming. After all, it is what continues to shape our destiny. And since technology changes faster than you can detach one of our patented blades, we are constantly innovating to add to our wide selection of styling tools, clippers and accessories, so you will always have the professional edge.
While Pibbs Industries has gone on to become the world's leading manufacturer of salon, beauty and spa equipment in the world. Our international headquarters in New York encompasses manufacturing, distribution and administrative offices housed in over 150,000 square feet. It is with great pride and devotion that the Petruccelli family continues to work together to build a future filled with new and innovative products and avantgarde style, as well as educate the professional on new products for hair, skin and nail care.
Pravana has an ancient Sanskrit meaning of "the source of all things" It all begins with ourselves. Pravana products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovation of American technology. The end result...a global fusion of excellence.
Product Club, the leader in color accessories for color professionals who are serious about the products and tools they use and demand the very best for themselves and their clients.
PureOlogy creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. PureOlogy maximizes colour retention in colour-treated hair, assuring "Longer Lasting Hair Colour GUARANTEED!"
Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.
Satin Smooth waxes, imported from Italy, are developed with a unique blend of beeswaxes which contains a natural antibody called propolis. All of the waxes have built in buffers to protect skin and eliminate the need for dusting powders or talc, which minimizes hair breakage Giving your clients silky skin with long lasting results everytime.
Savvy Discount Salon Equipment
Savvy Discount Salon Equipment's mission is to provide better than internet quality beauty salon equipment at internet prices but sold and supported only thru your trusted distributor. Our research overwhelmingly shows that you, the salon owner, prefer to buy your salon furniture from the professionals you do business with vs. purchasing off the web.
Sexy Hair Concepts
Led by hairstylist and business visionary Michael O'Rourke, Sexy Hair Concepts is one of the fastest growing beauty care companies in the industry, offering high quality beauty products in over 60,000 licensed salon throughout the United States, and with distribution worldwide in more than 25 countries.
Spilo Worldwide offers a full range of products for the Beauty Professional, and as a Master Distributor, Spilo Worldwide represents exclusive lines such as: Personna, No.Tweeze Depilatory Wax and Menda Dispenser Bottles, as well as Spilo's own brands: Mehaz, Toolworx, Speed.O.Guide, HairWare, Beauty Basics and Just For Nails, to name but a few.
When you think of brushes, think of Spornette. Spornette International was incorporated on October 1, 1961by Walter Sporn, who arrived in the U.S. as a penniless from Germany in 1936. Walter created a business…and a motto: Spornette is committed to the professional market. Today, Spornette is still leading the way in the Professional Beauty Market, with new ideas, new products and new marketing opportunities for distributors and salons.
Summit Salon Business College
The Summit Salon Business College is one-of-a-kind. Our school was founded in 2002 with the sole purpose of leading exceptional salons to tremendous heights. Hundreds of salons later we’re excited to report that we’re doing just that! Michael Cole's track record in the salon industry has been absolutely phenomenal. He has accumulated over 30 years experience as a stylist, manager, executive chain director and multiple salon owner. For the last 20 years Michael has been the founder and president of Salon Development Corporation, an international company specializing in salon business training.
An Award Winning Look And Fragrance In A Product That Works. John Alexander, vice president of Dallas-based Supre, has seen the tanning and beauty industry evolve by leaps and bounds over the last 22 years. Many great things have happened to catapult indoor tanning into a nearly $5 billion industry. However, it is the fact that Supre's products offer salons the look, fragrance and performance necessary for success.
Takara Belmont has long been recognized as the innovative leader in design and technology. Underlying this reputation is our philosophy of making people's lives easier and healthier. We live this philosophy through products and services that provide ease of use, comfort, convenience, and safety. Our philosophy of caring includes the professionals who select our products and their clientele. We believe that by maintaining our focus on the needs of people throughout the world, Takara Belmont will continue to lead the way.
Wahl Clipper Corporation is an international industry leader in the manufacture of consumer personal care appliances and products for the professional beauty and barber salon trade. The company currently employs over 1,800 people worldwide in Australia, Canada, China, England, Germany, Holland, Hungary, Japan and the United States.
XFusion is the salon-exclusive brand that stylists trust to instantly transform their client’s hair from thin or thinning to thick and fuller-looking. XFusion Keratin Hair Fibers are made from all-natural keratin protein that bind with existing hair to instantly make hair look thicker and fuller. Keratin Hair Fibers are able to intertwine with existing hair because of their innate static charge, which creates a magnetic effect between the Hair Fibers and your hair. Keratin Hair Fibers resist wind, rain, and perspiration, are completely undetectable, and remove easily with shampoo.
Youngblood is the premier luxury mineral cosmetics line made of natural, finely ground minerals from the earth — without any of the common irritants (including chemicals, dyes and preservatives) found in conventional makeup. Created by former medical aesthetician, Pauline Youngblood, many of our products contain our signature mineral blend of Malachite, Rhodolite, Hematite and Zincite to help protect cells and tissue.
Zotos International, Inc., is a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals. Click on the areas below to learn more about our company and what drives us to be the world’s best professional beauty company.